Majority of the realtors utilize CRM such as Sowaan, Salesforce, HubSpot, Zoho CRM, or real estate CRM like Follow Up Boss and Propertybase. The platforms will be used to handle leads, monitor client communications and automate sales tasks.
A real estate CRM is a software product, which enables an agent and agency to manage property listings, leads, client relationships and sales activities within a single platform. It enhances communication, automates follow ups, and increases efficiency in sales.
Real estate CRM can cost between $15 per user/month at the lower end of the spectrum on basic plans, up to more than $100 per user/month on the high end of the scale. The price is based on the features, the number of users and integration options.
HubSpot CRM, Bitrix24, and Zoho CRM free plan are some of the trendy free CRM packages in real estate. Although free versions provide basic functionalities, these can be upgraded to paid plans that can provide enhanced tools to be more efficient.